Something a lot of us always thought and a lot of others disregarded in a “high and mighty” way
“Based on your expertise,” Frassetto asked, “do video games [publishers] pay these content creators to open loot boxes? Do they pay for the loot boxes? And, if so, do they at times give them better odds than the public at large? And how much of that is disclosed?
“Companies do pay for that sort of thing,” Dariani said. “It’s pretty uncommon for it to specifically be, ‘Hey, just open a bunch of loot boxes.’ But, we’ve definitely seen that.”
“I’ve definitely been in a room where a publisher said, ‘We could do better odds on the packs that this person opens for promotional purposes.’” Dariani continued. “That’s only been one time.”