Give me a break EA, the lack of regelation means everyone will reach it eventually. My gold 3 merchant friend is about to reach it. He sucks but he plays a lot so you just break through the barriers at that point.
This is how the entire game is designed. WL is a handout. Rewards are already elite 3 at 8 wins. You'll get that with your eyes closed. So many gifted wins, you just have to win 4 games.
And now with rivals, everyone is an 'elite' player.
They want every noob to feel good about themself.