So, I touched upon it another comment, and I'd be interested to see what people thought.
Let's say that, instead of the current system of buying packs and getting a randomised reward, you could simply buy that Icon, or that TOTY Ronaldo/Mbappe etc...in the way you do conventional DLC.
Racing games have sold cars, tracks, manufacturer packs etc...for years.
Same with map packs, season passes, and gun skins in games like CS:GO, all of which sell for real world money and exist external from any marketplace that may be in game.
You would not have to waste money on Fifa points (which is probably one of the reasons it won't happen) and feel cheated anymore, becoming frustrated at pathetic packs full of useless 77 rated dross.
Rather, you would go to the DLC market and look for that player, see the price, decide if its worth it to you, and then you'd make an informed purchase.
You'd know what you were getting, and you could enjoy the player you wanted.
Of course, it's pay to win.
Then again, at the moment we have "pay to maybe win, but likely not".
This would stop all that annoying stuff and allow you to do what you would do in any other free market situation; meaning, you buy what you want.
Not roll a dice and maybe get what you want but chances are you don't.
As far as how much they would charge, well it's E.A, so likely on the high end.
But even so, spending £10 (€/$10) to buy Pele, rather than £100 to get 77 Troy Deeney and 64 other useless cards, has to be better for the consumer?
If you are one of those making a conscious decision to not buy points on principle, this might persuade you to do so; which means money that previously would never have been spent.
These cards would all be unsellable/untradeable, so as to ensure the market is affected too much for those that want to maintain their trading routine, or buy cheaper players, or offload unwanted pack rewards etc...
Yes, the Icon market may suffer, and more players would have them...but so what?
Is giving more people a chance to use end game players such a terrible thing?
In closing, is this unworkable?
Do you feel it could have unforeseen implications?
Would you buy if it did exist, where previously you refused to spend money?
Does it even matter to you to have access to those end game players?
Is it just another way to screw the consumer?
I'd genuinely be interested to hear what everyone thinks.