Maybe this would be better suited written on the the wall of an abandoned hospital using human excrement, but here it goes anyway...
This just came to me after I got a walkout (Pjanic) from one of those new TOTGS promo SBC's
You know when you open a pack and the EA badge flashes to indicate that you are going to get a walkout, well it just came to me that this might not be accidental, the fact that it is an EA badge specifically.
My theory goes as follows, EA have intentionally made that walkout symbol the EA badge in order to elicit a form of associative conditioning between our current state/how we are feeling and what we see on the screen.
So lets think about what kind of reaction we get when there is a walkout, probably positive emotions like excitement, pleasure, thrill, exhilaration etc. which also elicits bodily sensations like increased heart rate, maybe a flutter in your stomach etc.
So I hypothesise that EA have intentionally made their company logo the indicator of a walkout in order to elicit a connection between these positive emotions associated with getting a walkout and their company, therefore conditioning this response in players and leading to a sub conscious association between EA and positive emotions.