What was it people signed up to which got them occasional free kits or packs?

I signed up to this last year and picked up some packs or kits that my mates didn't get. I'd like to do it again but can't for the life of me remember what is was or where, maybe something to do with being an EA member?

Anyone have a link where I can sign up to this again? Or know if it rolls over to Fifa 18?

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