I'm not sure what the reason about letting the license go to Konami was, whether it was financial or what but I've been wondering if maybe they let the license go because they didn't have time to make a full game like World Cup 2014 with the change to Frostbite.
I'm no expert on game development but I assume the change to Frostbite would take a more significant amount of resources from the team than your usual, copy/paste/update FIFA release.
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Err...no
Pes has got the rights of UEFA Cl and europa so it was obvious they would be the first in line to get the license for the Euros.